RANSVESTIA

outlay so I'm really in a bind. There is really no complete solution except to get more customers to make up the loss of income and I don't have much money available for advertising. So what can you, the readers, do to help this situation out? I'm assuming that many of you would like to. Well there are a couple of things you could do in each area. Concerning new customers you could help (a) by not lending Chevalier items to friends but urging them to buy their own-you paid why shouldn't they (b) going to some of the adult bookstores in your town and trying to get them to handle Chevalier material. You can give them the wholesale fig- ures of $2.75 for TVia, $4 for How to and $2.40 for the Wives book as starters. Shipments are made by parcel post COD. Tell them that there really isn't much else available for FPs and that there is a market for such material. (c) you-or your group if you belong to one-could put ads in local underground or advertising giveaway sheets, where the cost isn't as high, giving Chevalier's address in them. Word it as you wish but it is well to use the words "heterosexual cross dressers" and "counselling” or "help" with the "problem." Censors, if there are any on the paper, are cor- rected if they think of homosexuals and most every paper is interested in "helping" people.

In the second area, postage, you can help too. I've asked before that if any of you wouldn't mind receiving material by 3rd Class mail to let us know that we have your permission to mail that way. Book Rate is even much less. This would cut my postal bill quite a bit. Secondly, if you can't do that you could voluntarily include something extra in your check or money order towards the postage. I can't demand and I won't beg but under the inflationary problems now facing everyone I don't think it is unreasonable to ask you to at least split the postage bill with me and thereby reduce the mailing cost back to where it was when the $5 per issue price was extablished, namely 25c per copy. The How to and Wives books weigh 10 oz. so it would take 50c per copy.

For FOREIGN READERS: Please note that rates have gone up so much that I'm going to have to not just request but to REQUIRE an addi- tional 75c for surface and, ridiculous as it seems, an extra $2.25 for AIR- MAIL on TVia and $5 for the How to and Wives books. I know it takes forever by water but airmail is 26c per 1/2 oz.

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While we are talking about the survival of Transvestia this is a good place to mention again that the magazine is mostly made up of material

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